LOGO
The symbol of Thailand of the concept. The delicate beauty of art and design inThailand. Combined to create patterns in order to convey the image of being Thai has become prominent. The symbol of the airline since 2503 from the look of the characters dance (The Dancing Man).
Until the year 1975, the year the airline began to expand into the region for the first time began to change into a form that we see today. The stripes on the petals, which are similar to the crown. It is a beautiful flower and Bai Sema, the artifacts of national importance and seen regularly. The use of color has meaning and is the color for the color purple, yellow and pink gold.
2005 was a year of transition for the airline. The symbol of the airline, it has been converted to the more lively by highlighting the obvious but at the same time. Remain in their original colors. The meaning of the Company the symbol of Thailand. Of the concept the delicate beauty of art and design in Thailand combined to create patterns in order to convey the image of being Thai has become prominent the symbol of the airline since 1960 from the look of the characters dance (The Dancing Man).
Until the year 1975, the year the airline began to expand into the region for the first time began to change into a form that we see today. The stripes on the petals, which are similar to the crown. It is a beautiful flower and Bai Sema, the artifacts of national importance and seen regularly the use of color has meaning and is the color for the color purple, yellow and pink gold.
2005 was a year of transition for the airline. The symbol of the airline, it has been converted to the more lively by highlighting the obvious. But at the same time. Remain in their original colors. The meaning of the Company and is a component of the feature of being Thai the purple represents the fresh, modern, and also the color of golden yellow orchid meaning of art in Thailand have been influenced by religion as the glittering gold of the temple, and pink often found in Thai silk. With the name of Thailand (THAI) to the symbol. the use of special characters made for a particular airline and their delicacy in Thailand by adjusting the character is uppercase, all the same to show strength and stability of the company.
MARKETING STRATEGY
Redemption Program, or to collect points from purchases of goods or services. The Classic is one strategy and it is still magical, and the campaign of the CRM.
Form of the Redemption is not difficult to imagine the campaign but the more complicated it is to put IT systems or collecting points from the purchase of goods or services to accurately and quickly for the airline industry, the campaign Redemption. It is an important strategy in maintaining the existing customer base that continues to repeat business. For Thai Airways Royal Orchid Plus to run this campaign, which is considered the flagship of the size of the award-winning global marketing campaign ever.
Asked why THAI Royal Orchid Plus frequent flyer campaign is different from the flight of another airline or not.
Form of the mileage accumulated by periodic aviation. It is easy to understand. Mileage is a factor that varies from the Class of the First Class, Business Class to Economy Class. Of course, Services more expensive. Multiplier would have a high mileage as well. Strategic Partnering with, partners such as hotels, car rental or any other service. Particularly in relation to travel. When used with a partner, you will earn the extra mile by you don’t need to wait just only by Thai Airways. Preparation of airline credit card every time a credit card for airline mileage it can get to be eligible for the service to other airlines in Star Alliance partners, which will enhance the opportunity for you to earn more. Even if you do not flight with Thai Airways
With a variety of channels, which allow you to earn it. The airline can keep old customers coming back continuously. The scramble for new customers to use the service. This mileage will vary depending on promotions. The mileage used to redeem flights or bringing the mileage to upgrade from Economy class to use the Business Class.
Reference :; http://www.thaiairways.com/thai-services/in-the- air/en/inflight-services.htm
SPECIAL SERVICE
SPECIAL SERVICE
Royal First Class represents the ultimate in luxury aircraft, with service that is memorable for all the details you can fry the seminar. Giving special recognition to those who have the pinnacle of social status or profession.
Cabin / Seat Features
On board, in the privacy of their segregated cabin, the degree of friendly, personal hospitality extended to them by a dedicated cabin crew is exceptional. The innovation in luxury is the newly installed sleeper seating. Electronically controlled, with 180 degrees of recline and almost seven feet of space in which to stretch out, these seats are truly state-of-the-art Each seat is equipped with the interactive Audio Visual On Demand entertainment system, plus in-seat telephone and laptop power outlet.
ROYAL SILK CLASS
The superior service we are ready to give you away with your business. Royal Silk Class delivers an outstanding degree of preferential consideration in every step of the journey.Cabin / Seat Features
On board THAI flights Royal Silk class passenger enjoy segregated cabins, with two-abreast seating. On long-haul flights, newly installed shell seats offer 60 inches (five feet) of stretch-out space, with 170 degrees of recline for sleeping. Each electrically controlled seat is equipped with telephone and laptop power outlet. The interactive Audio Visual On Demand entertainment system offers literally hundreds of channels, for movies, music, information and games.
PREMIUM ECONOMY CLASS
As an alternative to the most luxurious service with affordable price. The premium economy class has been created to provide an additional dimension to the passenger than the airline's longest routes.
Cabin / Seat Features
The THAI service concept, Premium Economy Class, has been created to provide an enhanced dimension in passenger choice over the airline’s longest routes, connecting Bangkok, non-stop, to Los Angeles.
As an additional incentive, members of the THAI Royal Orchid Plus frequent flyer programme earn extra miles whenever they upgrade to Premium Economy Class.
ECONOMY CLASS
That exceeds the quality level of the economy that offers convenience and superior service by other airlines with the most economical prices. All can fly.
Cabin / Seat Features
Not all economy classes are created equal! From its earliest days, when THAI was just a small regional carrier, the dynamic growth and unrivalled reputation of this airline was inspired especially by one outstanding feature – the superior quality of its Economy Class, offering levels of space, comfort and service unmatched by other airlines. The welcome is always genuine, with extra personal touches which come naturally to our dedicated cabin staff, for whom friendly hospitality is much more than a duty.
THAI has carried out a massive programme to expand and revitalize every aspect of its Economy Class experience, giving passengers even more reasons to make THAI their first choice. New, wider seats of the latest design have been installed in many of the THAI aircraft, with a new interactive Audio Visual On Demand (AVOD) system offering almost unlimited choice of entertainment and information options.
great job lady!
ตอบลบlook forward to see you at the party!
fix the color of comment box please.
ตอบลบa bit difficult to read