General information
Thai Airways International. The domestic and international airlines. The state owned national airline of Thailand. The flight began on 1 May 2503. THAI is one of the founding members of the network, an airline alliance, Star Alliance's putting up which comes from the symbol of the airline. THAI security level "A" which is the safest measured by the cumulative statistics.
since 2513 The Air Rankings Online research company in the aviation business in the world. "Skytrax Research."
According to the survey ranked airline in 2550. The airline has been chosen as the airline tied for second in the world while in the lounge for first class passengers of the airline at the airport. Has been voted the lounge.
For the best first class passengers. Thai Airways to launch direct flight path. Bangkok - Los Angeles, CA. The flight path as far as No. 5 in the world non-stop. THAI received the award from the World Health Organization's health on the plane.
The company puts a lot of effort into marketing itself, therefore its image is highly important. Plane interior, company logo and official website design is beautiful, catching the eyes of potential clients.
The aircraft are colourful inside and flight attendants wear as well, colourful clothes. Kindness and hospitality is the strength of this airline's in-flight services. Thai has won the "World's Best Cabin Staff" award in 2006, given by Skytrax.
| General company information... | |
| Official name: | Thai Airways International - การบินไทย (Thai) |
| Slogan: | "Smooth as silk" |
| IATA designator: | TG |
| ICAO designator: | THA |
Headquarters: | Bangkok, Thailand |
Alliance: | Star Alliance |
| Destinations... | |
| Hubs: | Suwarnabhumi International Airport - Bangkok, Thailand Phuket International Airport - Phuket Island, Thailand |
Focus cities, regions, secondary hubs: | Chiang Mai International Airport - Chiang Mai, Thailand Hat Yai International Airport - Hat Yai, Thailand |
| Number of destinations: | 75 |
| Fleet & flights-related... | |
| Fleet size: | 89 (+ 13 orders) |
| Aircraft types used: | Airbus A300, Airbus A330, Airbus A340 ATR-72 Boeing 777, Boeing 747, Boeing 737 |
| Accidents & incidents: | Total: 8 - Fatal cases: 6 |
| Passengers-related... | |
| Number of passengers: | 19,57 million (2005) |
| Classes: | Economy / Premium Economy / Royal Silk / Royal First |
| Frequent flyer program: | Royal Orchid Plus |
Other important issues: - Thai will be amongst the first air carriers to introduce the Airbus A380 - Thai is one of the few Asian carriers to operate non-stop flights to New York and Los Angeles - Skytrax awarded the airline the title "World's Best Cabin Staff" in 2006 | |
Destinations
Thai serves 74 destinations, especially in Southeastern Asia. The carrier focuses on main tourist areas, which beside Bangkok also include Phuket, Hat Yai and Chiang Mai.
Fleet
Thai Airways has ordered 6 Airbus A380 "Super Jumbo" double-decker jets, which the company hopes to all enter into service by 2010. Although, due to organizational and technical difficulties that Airbus faced in 2006 and 2007, delays are expected.
Some Boeing 777s have Royal First Class seats, while all Boeing 747s and Airbus A340s do.
Thai offers AVOD (video-on-demand) service, which means that the travelers are able to watch videos that they select.
Thai Airways has a medium-age fleet, the average age of an airplane in 2006 was around 10 years.
Except the Airbus "Super Jumbo", more aircraft have been ordered, of these types: Airbus A300, Boeing 777 and there's a race between the Airbus 350 and the Boeing 787 "Dreamliner".
The Boeing 747 "Jumbo Jet" planes were to leave the fleet gradually during the year 2007.
Comfort aboard Thai's airplanes is exceptionally good. Travelers show satisfaction about the seats and the in-flight services as well.
Frequent flyer program
Royal Orchid Plus is the airline's frequent flyer program.
Anyone above the age of 2 can join. there are already over 2 million members. With Royal Orchid Plus, you can earn 2 types of miles:
· EQM (Eligible Qualifying Miles)
You obtain these if you fly with Thai Airways, codeshare flights departing from Bangkok operated by the following carriers: Malaysian Airlines, Emirates Airlines, El Al Israel Airlines and China Eastern Airlines, also if you fly Star Alliance flights, Jet Airways flights.
Qualifying Miles equal the exact distance flown (in miles) and additional class of service miles on Thai Airways and Star Alliance member carriers.
Qualifying Miles equal the exact distance flown (in miles) and additional class of service miles on Thai Airways and Star Alliance member carriers.
· Partner Miles
These are non-flown miles, earned from various non-airline partners, for example hotels.
There are 3 tiers: Member, Service and Gold. Depending on the number of miles you have flown, you can climb up these ranks and obtain better and better benefits.
Activity & market position
Thai Airways is currently strongly present in the Asian market, but the company wishes to increase its positions in Europe and the USA. Thai has multiple code-share partners in the Middle East (such as Egyptair, Qatar Airways, El Al), due to the importance of this market to the company. The Middle Eastern air travel market is powerfully emerging and will become on the primary "aircraft roaming places" on Earth. Carriers taking advantage of the Middle Eastern hubs will certainly obtain substantial profits during the coming years (especially after 2010), when the region will have established itself (new airlines are increasing their fleets and modern airports are being built at high rates).
Partnerships & alliances
Thai Airways is a founding member of the Star Alliance; therefore it is partner with Lufthansa, Air New Zealand and other carriers.
“Executing leadership in managing a portfolio of alliance products and services using an agreed process.”
Star Alliance member airlines fly to more destinations than the competition – and that means easier travel and quicker connections. The main goal has always been to make the travel experience smoother. So the member airlines are located closer together in airports, introducing new technologies, building common facilities at airports, coordinating schedules and installing connection teams for faster transfers. There are many other Star Alliance initiatives, and many more in the pipeline. The Brand
The brand – including the familiar star-shaped logo – represents the promise that the alliance strives to deliver, and it lets the customer know that wherever they are in the world, the alliance is there to help them enjoy a smooth travel experience.
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